I am an early career academic, having joined Loughborough Design School as a lecturer at the end of 2012. My research investigates how digital fabrication technologies enable the increasing involvement of the consumer in the design and manufacture of their own products, and the future scenarios which result from the re-imagining of definitions of designer, brand, manufacturer and user. This, together with my teaching, is grounded in an understanding of professional practice established through more than 20 years experience as an industrial designer, design manager and creative director.